About
Carlos Ortet is a senior innovation engineer, entrepreneur, and researcher who integrates a deep scientific background in computing with a proven track record in international business, entrepreneurship, and thought leadership. His career spans technical research, global brand development, startup creation, and executive-level consulting, bringing together disciplines as diverse as parallel computing, creative technology, and AI for cultural heritage.
As the founder and CEO of Zoopa and Director of 498AS Innovation Lab, he leads cutting-edge projects in AI-enhanced brand experiences and digital transformation. He is a pioneer in GEO (Generative Engine Optimization), having created GEOradar — a platform that analyzes how AI models perceive and represent brands — and S.A.M., a semantic alignment validation engine.
Executive & Entrepreneurial Experience
Education
Research & Innovation Projects
From parallel computing and robotics to AI governance for cultural heritage, my research spans multiple domains at the intersection of technology and innovation.
Performance Simulation of Multiprocessor Systems
Master's thesis exploring performance simulation and resource efficiency in multiprocessor systems. Research conducted at CESCA aligned with European HPC landscape, focusing on load balancing and parallelism in distributed systems.
Academic Publications & Thought Leadership
My publications span from technical research in parallel computing and distributed systems to contemporary thought leadership on AI, innovation, and strategic brand positioning.
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Generative AI and Strategic Brand Positioning
Harvard Deusto Business Review
Article addressing the intersection of generative AI, strategic brand positioning, and the evolving landscape of human-machine creativity. - ¿
¿Qué dice la IA de tu marca? El nuevo reto de visibilidad en la era ChatGPT
El Periódico PublicidAD
Análisis sobre cómo ChatGPT, Gemini y Claude están transformando la visibilidad de marca. Introduce el concepto de GEO (Generative Engine Optimization) y presenta datos clave: >40% de búsquedas mediadas por IA en 2026, caídas de tráfico orgánico del 17-25%. - P
Performance Prediction of Parallel Systems by Simulation
Academia.edu
This paper explores modeling methods for evaluating the scalability and throughput of high-performance computing systems, developed during postgraduate research at CESCA. - W
White Papers on Parallel Computing
Various Publications
Author and contributor of several white papers on parallelism, load balancing in distributed environments, transputer-based simulation, and neural networks applied to computational inference.
Global Leadership & Innovation
Leading innovation initiatives across academia, industry, and international organizations, shaping the future of technology and creative industries.
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NEXT Innovation Festival
Sitges, Spain
Founder and curator of the annual NEXT Innovation Festival, bringing together tech and creative leaders from around the world to explore the intersection of technology, creativity, and business innovation. - P
President of Innovation Committee
Collegi de Marketing i Comunicació de Catalunya
Leading the Innovation Committee, advising on the integration of AI and ethical creative practices in marketing and communications across Catalonia. - I
Innovation Radar Workshops
Corporació Catalana de Mitjans Audiovisuals
Director of monthly 'Innovation Radar' workshops, helping media professionals understand and adopt emerging technologies in the audiovisual sector. - V
Visiting Professor & Thesis Director
UAB & IIIA-CSIC
Teaching engineering and innovation as visiting professor at UAB. Directing master's and undergraduate thesis projects in computer mathematics, AI, and data science at UAB and the Artificial Intelligence Research Institute (IIIA-CSIC).